Cause Marketing & Social Impact
Supervised all communications activities for the 2013 Drive to End Hunger season, a national cause marketing campaign featuring NASCAR champion Jeff Gordon, to ensure brand and message integration across channels, including digital, media, events, and collateral
Wrote general messages, video and radio scripts, special event runs of the show, media advisories, media talking points, web content, brochures, and other collateral.
Benefits to Help Older Adults
Managed redesign of AARP Benefits QuickLINK based on user experience data. Simplified and warmed up the language to create a more intuitive experience.
Modernized language about SNAP benefits. Created collateral that AARP still uses ten years later. This speaks to its effectiveness.
